He is young, but already knows one truth: at the heart of everything lie the love for nature, the passion for kitesurfing and the pursuit of a dream. It all began when Alex was a 14 year-old boy, spending summer holidays at the Bulgarian seaside family camper, running after his father’s kite wing. He was the man who encouraged Alex to chase his goals, to train day by day to improve his skills. Kitesurfing has taught him to think fast, to take on tough workouts, but most importantly – to be a good person. "Kitesurfers are a special blood type" – says Alex about the community. Because they share a common life philosophy. They love nature, the sea especially. They live healthy, they eat natural raw foods. They love challenges, they know how freedom could be felt at its finest. In other words, they share the culture to live.